Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
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Corrugated Slices

5th book: 2015  

Fifth book: “Corrugated Slices” is the third book of the jalebi trilogy.
Shombit & Giorgio
Author Shombit Sengupta and Dr. Giorgio DeRoni enjoying a cup of tea together in a typical Indian street side outlet
  Corrugated Slices, the Social Jalebi is the third book in The Jalebi Trilogy. Going through it, I certainly learnt more about heterogeneous India than I have learnt in my 3+ years experience here managing an Indian company in Mumbai. Shombit constantly stimulates the reader to further dive in for more robust understanding.

The book offers market and marketing insights from an astute market researcher who travels the world and India to learn of life priorities, lifestyles and purchasing processes of multi-ethnic, multi-religions, multi-strata societies. You can share the extraordinary life of a great contemporary painter from his humble start in West Bengal to the heights of becoming a world renowned business strategy consultant and brand creator in many business sectors.
Using the same incisive ability of managing his artist’s brushes, Shombit Sengupta portrays India’s societal evolution by highlighting how business houses should approach a billion peopled market differently from a westernized focus on million peopled markets.
Behind a simple narrative, Shombit shows you how we can be alert to societal evolution with an open, respectful mind. The book teaches the importance of being humble but being determined to apply your brain and not to blindly follow the incumbent fashion without a critical approach. And what is more important, I got provoked with an overwhelming infusion to learn much more.
The book clearly and straight forwardly deals with very sensitive aspects of contemporary society, from homosexuality to the previous Catholic Pope’s involvement with Nazis. It is not easy to constrain it within a genre: management book, sociological book, autobiography book? Probably, all of these! It’s a rich experience that helped me understand both India and Europe from a perspective different from mine.
Dr. Giorgio De Roni
Chief Executive Officer, GoAir
New Delhi World Book Fair logo
Delhi World Book Fair 2015 Author’s corner
48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
  Shombit Sengupta  
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Strategic Pokes:
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Previous Events  
Face-to-Face with Shombit Sengupta
Odisha State Launch of “Strategic Pokes”
Bangalore Launch of “Strategic Pokes”
Mumbai Launch of “Strategic Pokes”
Book signing event of “Strategic Pokes”