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Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
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Shombit Sengupta with Prof Jean-Paul Larcon

Author Shombit
Sengupta with
Professor Jean-Paul
Larcon pictured in front
of Studios de Boulogne,
a famous French film
studio where directors
such as Jean Renoir,
Orson Welles, Francois
Truffant, Jacques Tati,
among others,
have worked.
 

 
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About Strategic Pokes
Strategy experts say that you can compete either on cost or on differentiation, but that if you try to do both at the same time, you might miss the target. Shombit Sengupta’s book is the opposite of a dogmatic lesson. It is opening new avenues for sensing market opportunities, and thinking about our companies’ future. To create value, one has to build on own strengths and distinctive competencies.

The book is about entrepreneurship, innovation, creative solutions, and the art of building or renewing the brand image of the firm and its corporate value. This process has to do with the CEO’s vision of the firm, but also with the development of human capital: the skills, the commitment, the loyalty of the personnel sharing this vision and the values of the company.

Shombit Sengupta’snew book will give you hundreds of fresh ideas on how to develop your business, and stronger confidence in how to tap the potential of your organization to develop new strategies and business models.

Jean-Paul Larcon
Professor of International Business
HEC Paris School of Management
(Senior Associate Dean for International Development at EC Paris)
 
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48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
 
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
 
 
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
 
 
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
 
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
 
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  Shombit Sengupta  
   
   
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
  Strategic Pokes:
Sage,
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
 
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
 
  Events:  
 
   
  Previous Events  
 
Face-to-Face with Shombit Sengupta
 
Odisha State Launch of “Strategic Pokes”
 
Bangalore Launch of “Strategic Pokes”
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Mumbai Launch of “Strategic Pokes”
 
Book signing event of “Strategic Pokes”