Shombit Books

I step into the world with colour and joy

I step into the world with colour and joy
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Disruptive mindset

Disruptive mindset  

Disruption startles and speeds up evolution. Take the kerosene hand pump stove that was the only cooking medium in India in the past. It’s giving way to gas cylinder stoves or electric power as fuel to those who have access to it. Before kerosene cooking stoves fade away from the country, I’ve sculpted the valuable space they occupy in our lives by making them sit atop a gas cylinder that’s more stable and convenient going forward. The creation of this monumental garden sculpture from social substance is a symbol of disruption.
About disruptive mindset: There is a radical difference between disruption and destruction. Disruption is discontinuity of a similar, monotonous pattern in day-to-day life. Destruction means destroying society, human beings and culture. The biggest destroyer of the 20th century was Adolf Hitler.
If we break or demolish a historical monument or history to make it contemporary, it is not disruption, it can be considered destruction. But without disturbing history, if in the same context we create something totally new and of tremendous value, it can be disruption. An example is the transparent pyramid designed by Chinese American architect IM Pei in the middle of Louvre Museum in Paris. It is total disruption at the Louvre which exists since 1793 while the pyramid was installed there in 1989. What is the disruption of having the pyramid at Louvre?
Louvre Palace   La Pyramide   La Pyramide
Louvre Palace: The Louvre was originally built as a fortress in 1190. It was seat of power in France until Louis XIV moved to Versailles in 1682   Louvre Pyramid: Inaugurated in 1988. It appears strikingly modern and sophisticated against the baroque façade of Louvre Palace   La Pyramide Inversée: It functions as a skylight in an underground mall in front of the museum. It was completed in 1993
1. Historically, the pyramid concept is reminiscent of ancient Egyptian culture of 2700-1700 BC.
2. Making it transparent gave it a totally new and different perspective.
3. Re-creating a new pyramid, a concept borrowed from Egyptian culture, would be fake and not credible. But having a transparent pyramid with modern material, inside a 1793 historical Judeo-Christian architecture is a great disruption. It establishes phenomenal secularism in the heart of Paris since 1989.
4. Just as many ancient relics of human civilization were found below the real Egyptian pyramids, if you go down below the pyramid of Louvre today, you will find digital modern culture, from shops to an ocean of humanity comprising of visitors to the shopping area buying, others queuing up to view master painters upstairs in the Museum.
5. This transparent pyramid sends daylight underground to the entire shopping area.
6. Since its opening in 1989, this pyramid has changed the perspective of Louvre Museum, but did not diminish the aspiration, imagination and value beyond money of this 1793 classic structure.
7. Rather, the pyramid has added tremendous value to Louvre Museum, from increasing the number of visitors to increasing its earnings.
8. The pyramid is driving the culture of old master painters in a futuristic way for the newer generations.
This is an example of disruptive mindset. At the time of creation, if the architect to the French president council did not propagate a disruptive mindset, this monument would not have been seen today. In spite of the huge lobbying against it, the value of disruption could manage to establish the pyramid of Louvre, which is a fabulous piece of 20th century architecture.
About destruction:
“Ashes over Vistula” is the author’s forthcoming book. The photograph shown above was taken by the author inside the Nazi concentration camp set up in Poland by Adolf Hitler, the exterminator of 10 million people. The author visited the Auschwitz- Birkenau death camp with Bernard Offen whom he discovered from a synagogue in Kazimierz historical district in Krakow Old Town, by the Vistula River in Poland.
For many centuries, Christian and Jewish cultures coexisted and interpenetrated in Kazimierz. Its north-eastern district is historic as Jewish inhabitants were forcibly relocated in 1941 by the Nazi German occupying forces in the Krakow ghetto in Podgórze. From 1920 to 1945, Hitler engaged in huge socio-cultural destruction, killed innocent people such as 6 million Jews, 4 million gypsies, homosexuals and the disabled. This was followed by economic recession.

In 2007 Shombit and his wife were once walking down Kazimierz street when he heard a Yiddish song. He immediately recognised the music and said to his wife, “There has to be a synagogue here.” And sure enough there was. They went inside the synagogue and found a very heart-rending gallery of old photographs of Jewish people who were murdered by the Nazis. On the right of the synagogue was a Jewish library and souvenir store. Glancing through the books, he found a DVD that narrated the story of a Holocaust survivor. Shombit picked it up instantly, as though this DVD was waiting for him to introduce him to Bernard Offen who has since become his good friend. Bernard Offen survived Hitler’s death blows, but 51 members of his family were murdered.

Visiting the concentration camp with Bernard was an eerie experience with a lump in the throat. Bernard's was among the families who were rounded up by the Nazis in crammed, over-crowded trains and packed off to these camps. Where Bernard was lucky to survive, 51 members of his family were murdered. On arrival at the concentration camp accompanied by his father, Bernard was just a 10-year-old. He was immediately separated from his father, and told to stand on one side while his father was sent to the other side. Bernard later heard that his father was gassed to death that very night he arrived, while Bernard was sent to cell number 6. Bernard gauged that his father was perhaps in this block as shown in the photograph above.

“Ashes over Vistula” gives a diffrent perspective of this Nazi period through the window of Bernard Offen’s horrible story and the plight of the Jews, the gypsies during Hitler's reigm of destruction.
48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
  Shombit Sengupta  
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Strategic Pokes:
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Previous Events  
Face-to-Face with Shombit Sengupta
Odisha State Launch of “Strategic Pokes”
Bangalore Launch of “Strategic Pokes”
Mumbai Launch of “Strategic Pokes”
Book signing event of “Strategic Pokes”