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Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
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Premji launches Jalebi Management
by DH News Service, Bangalore | July 08, 2007
 
Wipro Chairman Azim Premji, on Saturday, released international business strategy consultant Shombit Senguptas book Jalebi Management...

Wipro Chairman Azim Premji, on Saturday, released international business strategy consultant Shombit Sengupta’s book Jalebi Management. Mr Premji, who spoke of his association with Mr Shombit, said the book, “Using Jalebi as a metaphor, Shombit takes us through social, cultural and historical perspectives, and he has a gripping story to tell.” Indian Institute of Management (IIM-Bangalore) Professor Corporate Strategy and Policy S Raghunath said the book is for those who value unconventional, radical thinking that makes business sense in a changing society. “The book is replete with anecdotes, reflections and analytical tools to connect with customers and consumers in the domestic market for foreign companies and in the international market for Indian companies,” he observed.

“Shombit convincingly proposes a methodology for heightening customer sensitivity that creates alignment between all stake holders in creating products and services of aspirational value,” he added. Mr Sengupta said, “Through Jalebi Management, I hope to describe the different concepts practiced in corporate management in language that every one of us outside the world of business would understand.” “Jalebi Management” is Mr Sengupta’s first book in English. He has also written two other books in French.

Source: http://archive.deccanherald.com/Content/Jul82007/city2007070811658.asp
   
 
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Crossword Bookstore, Frazer Town, <br />
Bangalore Hyatt Hotel, Adjacent to Lido Mall, <br />
Bangalore Grand Hyatt, Santacruz East, <br />Mumbai School of Management,<br />
KIIT University, Bhubaneswar Breaking news in 24 Ghata news <br />
channel in Kolkata Author’s Corner @ Hall no. 12,<br />
                                  World Book Fair 2014, in New Delhi