Divider
 
Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
Search:
Home Facebook LinkedIn
 
  Divider  
Divider
 
The Hindu logo  
 
Divider
 
Simple as jalebi!
by Editor | July 12, 2007
 
Learn management the sweet way.

Managing things is very much like a jalebi. This is what the title of Shombit Sengupta’s book “Jalebi Management” symbolises. Released recently by Sheila Dikshit, Chief Minister of Delhi, the book equates the complexities of business and its management to the shape of a jalebi.

Shombit believes innovation and the nation’s growth are interconnected. “Struggle pushes for innovation. Our people should think very innovatively and creatively so that our country can grow,” says he.

Making ‘INDIA’ an acronym for innovative, nation, driving, inventive, action, the author said the country is the cosmos of art and culture. “Fusion of this art and culture are a part of society, without which business cannot work.”

Appreciating the author’s novel concept, the Chief Minister said, “We hope ‘Jalebi Management’ will help us to make Delhi one of the finest cities in the world.”

The book received very palatable reviews from all the invitees. Columnist Gurcharan Das got so carried away that he compared reading “Jalebi Management” to actually eating a jalebi. Stressing the need for customer satisfaction mentioned in the book, Gurcharan said, “Satisfying your customers better than your competitors is the mantra of success, and this has aptly been described in this book.”

At the end invitees were served jalebis in different flavours, including strawberry and mango!

Source: http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/simple-as-jalebi/article2250342.ece
   
 
Divider
 
  Shombit Sengupta  
   
   
  Available online:  
  Shombit Sengupta, Strategic Pokes Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
   
   
 
  Events:  
 
Crossword Bookstore, Frazer Town, <br />
Bangalore Hyatt Hotel, Adjacent to Lido Mall, <br />
Bangalore Grand Hyatt, Santacruz East, <br />Mumbai School of Management,<br />
KIIT University, Bhubaneswar Breaking news in 24 Ghata news <br />
channel in Kolkata Author’s Corner @ Hall no. 12,<br />
                                  World Book Fair 2014, in New Delhi