Shombit Books

Squeezing the succulence of societal juices

Squeezing the succulence of societal juices
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In his travels throughout the world the Author is always equipped with a notebook. He jots down snippets on multiple social aspects that excite him. With an uncommon perspective, he observes and understands different cultures to create little reading hooks as given below:
Red shoe attraction
Thirty years ago I arrived from Paris to Kolkata for a week-long break wearing red shoes with green trousers. My family and friends who came to receive me at the airport were all shocked, and declared I’m bound to get attacked by street dogs, particularly with my red shoes. And so I was! Street dogs would hound me when I walked with my red shoes.

When my French friend Jose recently came to India wearing red shoes too, I remembered my experience. His analysis was that the dogs probably considered the red shoes to be meat; and he immediately changed his shoes! Fortunately my feet are still intact, not yet eaten by dogs as I avoid red shoes in India. Oh! After 35 years I finally discovered that red shoe equals meat for dogs!
Don't sweeten the salt
My French-born son was so fond of mangoes that I brought him to Kolkata during the mango season. We accompanied my father to the market, and were wide-eyed and spell bound with row-after-row of the fragrant, delicious looking fruit.

Choosing the mangoes, I enquired if they were perfectly sweet. The mango seller ironically looked at my son and me, and told us to be careful not to keep the mangoes near the salt at home.

I narrated the mango seller’s advice to my mother, when my father smiled from a distance. He said, "Don’t be silly! That was the mango seller’s turn of phrase to prove that his mangoes are so sweet that even salt would become sweet if kept in front of them." What a learning from a mango seller!
Why are Indian bikers the best in the world?
My friend Jose, a big motorbike enthusiast, came from Paris and was fascinated by the Royal Enfield. He wanted to ride it right away, but was totally apprehensive about India’s Zig-Zag driving style. I suggested he ride at night when roads are a little clear. But a new problem emerged. Dogs on the road would bark very aggressively and run after the whirring wheels of bikes. Jose may be a great biker, but he submitted that he cannot brave barking dogs at night. So he marveled at the ability of Indian bikers to drive in undisciplined traffic and amidst barking dog.
Freedom with guns
There are great things to learn from American culture: openness, freedom, rags to riches possibility, or become a President irrespective of race. But everyone being permitted to own a gun for self-defense puts an edgy pressure on society and enlivens the killing instinct. I don’t know whether that’s good or bad, but if I have a gun-toting neighbor I’ve had a fight with, I certainly won’t be able to sleep in peace. Perhaps the exhaustion of living with anticipated risk makes the nervous system work overtime. Perhaps that’s why Americans drink 165 liters of cola per head per year, to ward off nervousness in the mind.
Marriage is not for ever
In France, the frequent change of partners and multiple marriages are creating a new kind of family living structure. In most cases the woman (mother) chooses to keep the children, so a home can have step-siblings of varying ages, from age 18 to a new born, and 2 to 5 children in between, all from different husbands or partners. In this scenario that’s becoming common, the children are getting used to or even enjoying a new family scene when the mother remarries.
Lipstick is wall painting
Indian girls born since 1986 are Zappers who don’t like lipstick. They go gaga over Western fashion, but not lipstick. That makes them exceptional, quite unlike girls from the Western world where lipstick is a huge market, even an 8-year old wants to wear lipstick. Indian girls love lip gloss, but lipstick feels like they are painting their lips, which for them seems old fashioned, very much like what their mothers do.
48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
  Shombit Sengupta  
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Strategic Pokes:
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
  Previous Events  
Face-to-Face with Shombit Sengupta
Odisha State Launch of “Strategic Pokes”
Bangalore Launch of “Strategic Pokes”
Mumbai Launch of “Strategic Pokes”
Book signing event of “Strategic Pokes”