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Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
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S Raghunath
Author, Dean & Professor, Corporate Strategy & Policy, IIM Bangalore
At the launch of Shombit Sengupta's Strategic Pokes in Bangalore
 
Seven years ago Shombit came out with a wonderful book called "Jalebi Management." This time the book is called “Strategic Pokes.” My point of intrigue was what took Shombit’s attention away from an edible object of pleasure to an inedible object of pain like pokes. When reading the book I was searching for his inspiration.

The one discovery I personally made was Shombit’s ability to redefine how we understand luxury. His concepts and the way he analyses his experience is a wonderful tribute to young minds who should be thinking about product innovation, in contextualizing need. In Shombit’s language it is QCW, quality that customers want, and actually need, not the quality which is independent of that context.

Shombit talks about the Spanish words Seny and Rauxa in his book, Seny is all about rationality and Rauxa is all about rational madness. All our schools systematise thinking, there is calculation and numeracy is at a premium. In Shombit’s way of doing things, that is just half of the story. If you really want to surpass you have to go beyond to vibrate with the customer. That’s also spelt differently as kusht (discomfort) which is pain, the poke you get so you realize and understand the actual value. This book is a great read for all.
 
Dr Giorgio De Roni   Jacques Vincent
Dr Giorgio De Roni,
CEO, GoAir, sharing his views on the book Strategic Pokes at KIIT University, Bhubaneswar
  Jacques Vincent,
Director & former Vice Chairman of Groupe Danone, at the launch of
the book Strategic Pokes
 
Harsh Mariwala   Subroto Bagchi
Harsh Mariwala,
Chairman & MD, Marico Limited, at the launch of
the book Strategic Pokes
in Mumbai
  Subroto Bagchi,
Author & Chairman, MindTree Ltd., at the launch of the book Strategic Pokes in Bangalore
 
Prince Augustin   S Raghunath
Prince Augustin, EVP - Group Human Capital & Leadership Development, M&M, at the launch of the book Strategic Pokes in Mumbai   S Raghunath,
Author, Dean & Professor, Corporate Strategy & Policy, IIM Bangalore, at the launch of the book Strategic Pokes in Bangalore
 
R Gopalakrishnan   Abhijit Bhaduri
R Gopalakrishnan,
Executive Director, Tata Sons, at the launch of the book Strategic Pokes in Mumbai
  Abhijit Bhaduri, Author & Chief Learning Officer, Wipro Ltd., at the launch of the book Strategic Pokes in Bangalore
 
Vivek Mehra   Sonia Kumar
Vivek Mehra,
Managing Director & CEO, Sage Publications, at the launch of the book Strategic Pokes in Mumbai
  Sonia Kumar, Senior VP Finance & Operations, Sage Publications, at the launch of the book Strategic Pokes in Bangalore
 
 
 
 
48 hours to leave France   Art of the brand   Jalebi Management   Strategic Pokes   Corrugated Slices
1st book: 1991
48 hours to leave France
in French
Publisher: Michelle Lafont, Paris
 
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design
Publisher: Rupa, India
 
3rd book: 2007
First book of Jalebi Trilogy : Jalebi Management,
All stakeholders can enjoy
a bite
Publisher: Sage Publications, USA
 
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes,
The Business Jalebi
Publisher: Sage Publications, USA
 
Forthcoming 5th book:
Third book of Jalebi Trilogy: Corrugated Slices,
The Business Jalebi
Publisher: Sage Publications, USA
 
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  Shombit Sengupta  
   
   
  Available online:  
  Shombit Sengupta, Strategic Pokes Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
   
   
 
  Events:  
 
Crossword Bookstore, Frazer Town, <br />
Bangalore Hyatt Hotel, Adjacent to Lido Mall, <br />
Bangalore Grand Hyatt, Santacruz East, <br />Mumbai School of Management,<br />
KIIT University, Bhubaneswar Breaking news in 24 Ghata news <br />
channel in Kolkata Author’s Corner @ Hall no. 12,<br />
                                  World Book Fair 2014, in New Delhi